The Institute for Public Relations recently addressed the issue of “Fake Research,” or the practice of using bad or invalid research to bolster an organization’s story, position, or messaging. The IPR explains that using survey research results is still a valid and reliable way to generate news, but warns that in an era of “Fake News,” it’s increasingly important to ensure that your facts are indeed facts. So how do you avoid the fake research trap?

Here are five tips to make sure you can defend your research against the wrong kind of attention.