Entrepreneurs intense devotion to their business concepts can create the passion trap, a self-reinforcing spiral of beliefs, choices, and actions that can lead to several mistakes. These mistakes can include underestimating what is required to launch a new venture, overestimating customer interest in the new product, making irretrievable commitments to unproven concepts, and sticking to a failing strategy until it is too late to recover.

The core pattern of the passion trap is that new founders become attached to an idea, they invest time and energy into it, they receive feedback, and then they accept only the information that supports their original idea.

Read theĀ six major negative consequences of the passion trap here.